PlayReadVIP is an evidence-based parenting program that uses videotaping and developmentally appropriate toys, books, and resources to help parents utilize pretend play, shared reading, and daily routines as opportunities for strengthening early development and literacy for their children.

PlayReadVIP sessions take place in pediatric clinics on days of routine well-child visits.  At each session, families meet individually with an interventionist for approximately 25 minutes.

Who developed PlayReadVIP ?

PlayReadVIP was developed by a team of doctors, researchers, and child development experts, led by Dr. Alan Mendelsohn, as part of the Bellevue Project for Early Language, Literacy, and Education Success (BELLE Project) at the New York University School of Medicine.

PlayReadVIP was designed to build parenting skills and self-efficacy in low-income families by utilizing and building on the Reach Out and Read Model using pediatric primary care as a platform for reaching high-risk families.

PlayReadVIP 0-3 is designed for parents of infants and toddlers and has an additional component for families with children aged three to five (PlayReadVIP 3-5).

Impact of PlayReadVIP 0-3

Rigorous research has demonstrated numerous benefits for children and parents who participate in PlayReadVIP . When compared with parents and children who did not participate in PlayReadVIP 0-3, parents and children who participated in PlayReadVIP 0-3 have shown:

For Children:

  • Enhanced socioemotional development
  • Enhanced cognitive and language development
  • Enhanced parent engagement in reaching, play, and verbal interactions with their child
  • Reduced television exposure by young children

For Parents:

  • Enhanced parent engagement in reading, play, and verbal interactions with their child
  • Reduced maternal depression and parenting stress
  • Reduced use of physical punishment

Impact of PlayReadVIP 3-5

Research into the effectiveness of PlayReadVIP 3-5 is ongoing, but initial findings show additive impacts of PlayReadVIP 0-3 and 3-5 on parent-child interactions and child development:

  • Enhanced reading, play, and verbal interactions in the home
  • Reduced behavior problems for preschool children

For more about PlayReadVIP , please visit Alan Mendelsohn’s PlayReadVIP website

PlayReadVIP Publications